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The Australian winners of HP awards for Asia Pacific region

19/06/2014

Billboard Media took out the Overall Grand Winner award for the building cover of Melbourne’s GPO.


Australia was well represented among the HP award winners at Dscoop in Bali last week.

Entries for the HP Sign & Display were judged on criteria that included innovation and creativity, marketing appeal, best use of ink and colour, creative print application, installation and overall aesthetics.

Billboard Media won the Outdoor Advertising award and was named Overall Grand Winner for their building wrap of the GPO Melbourne building.

Said Billboard Media’s David Zeunert who headed the project, “The GPO building cover is Australia’s largest ever printed construction mural. The building cover is 20m high to conceal the main building, rising to 53m off the ground to cover the spire. Since the building is a busy shopping centre it is imperative that shoppers are protected from the cleaning processes being carried out behind the facade..

“To create the cover, we printed 5000 sqm of material in 50m by 5m pieces. The artwork was a transposition of the shapes and decoration of the building directly behind the mesh and effectively conceals the massive cleaning project.”

Next Printing won the Corrugated Packaging category while Cactus Imaging gained special recognition for Outdoor Advertising, as did Insane Signs for Green Printing.

A record number of HP Indigo users attended Dscoop, and HP presented their latest presses, the HP Indigo 7800 and the HP Indigo 6800.

Sydney’s Carbon8 took out three awards in the Photo Book and General Commercial Printing categories.

Picpress won the Limited Edition Art Reproduction award and received special recognition in the Photo Book category. Momento Pro received special recognition for entry in Limited Edition Art Reproduction, and Pressprint Digital received special recognition in the General Commercial Printing - Point of Sale category.

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