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Massivit 1800 prints 3D bus wraps for Ghostbusters launch

14/09/2016


Ten eye-catching 14ft (4.27m) 3D printed graphics items have been used as bus wraps to promote the launch of Sony Pictures’ ‘Ghostbusters’ comedy movie in the US.

Carisma, a New York large format print business, used its Massivit 1800 printer to create stunning 3D printed graphic images of the iconic ‘No-Ghost’ logo in robust Dimengel material.

The 3D prints were produced over a ten day period and then affixed as illuminated 3D printed wraps onto a fleet of double-decker buses, which were used nationwide during a month-long promotional campaign.

The goal was to produce a visually-captivating promotional campaign that would turn heads among during the movie’s release.

 “Visually-appealing bus wraps are not new for us, but the capability to offer 3D printed versions takes that application to new creative frontiers,” says Moshe Gil, Founder and CEO of Carisma. “When it comes to creating stunning projects with the attention-grabbing wow factor guaranteed to create a stir, then the Massivit 1800 3D Printer is our method of choice.”

The Carisma team worked to a fairly short production timeframe, but thanks to the features of the Massivit 1800 3D Printer, they were able to complete and install the job on time.

“Fortunately the combination of the printer’s high speed and robust material enabled us to rapidly output ten identical models that also boasted the durability to withstand a month outdoors on the road,” he explains.

“The impact of the bus wraps was incredible, particularly at night when the public were drawn into the eerie glow,” he adds. “Most importantly, our client was delighted that the project achieved the objective of producing a huge buzz ahead the movie’s launch.”

According to Gil, the Massivit 1800 3D Printer has added a new dimension to his business and has significantly enhanced its service capabilities. The company can now offer game-changing, engaging 3D elements with traditional 2D applications to elevate the creative possibilities for its substantial client portfolio. These clients include the likes of Macy’s, Disney and Samsung.

There’s an online video showing the public’s reaction to the 3D printed bus wraps.

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